Joe rogan spotify deal worth how to#

The streaming service has built a large audience on the backs of musicians, by offering nearly everything a listener could want for free-or for $9.99 a month without advertisements. Spotify has weathered these controversies in the past, but Young’s threats might represent the opening of a new phase. His appearance prompted a widely covered open letter signed by hundreds of doctors and health care professionals. Robert Malone, who has repeatedly spread conspiracy theories about the Covid-19 vaccine. Last spring, Rogan suggested that young, healthy people should not get the vaccine, telling one listener, “If you’re a healthy person, and you’re exercising all the time, and you’re young, and you’re eating well, like, I don’t think you need to worry about this.” When Rogan himself contracted the virus in the spring, he claimed he was treating himself with ivermectin, a drug that has become particularly popular among those looking for alternatives to vaccines despite the fact that no health authorities in the United States have approved its use. For Spotify, that was all that really mattered.īut Rogan’s comments on Covid-19 have been particularly controversial.

Rogan’s audience was loyal, built-in, and guaranteed to follow him wherever he went. But Spotify was locked in an arms race, trying to gobble up as much real estate in the podcasting world as quickly as possible in an effort to continue growing at a rapid clip. By that point, Rogan had already established a reputation for transphobia and Islamophobia, had compared a Black neighborhood to Planet of the Apes, and hosted, among others, Proud Boys founder Gavin McInnes and right-wing troll Milo Yiannopoulos. Spotify should have known what it was getting when it signed Joe Rogan to a multiyear, $100 million exclusive contract in May 2020. Not both.” Young, a polio survivor, is at odds with what is Spotify’s most important exclusive podcast, The Joe Rogan Experience, which has increasingly come under heavy criticism for spreading misinformation about Covid-19 and, in particular, vaccines. “I want you to let Spotify know immediately TODAY that I want all my music off their platform,” he continued. Over the next four years, Ostroff spent more than $1 billion on the business, licensing shows, buying production studios, and signing exclusive deals with celebrities, including the Obamas, Kim Kardashian, and Prince Harry and Meghan Markle.On Monday, Neil Young handed the streaming service Spotify an ultimatum in the form of an open letter.

Joe rogan spotify deal worth how to#

Although she had no background in podcasting-or music, for that matter-her time in TV taught her how to talk to talent. Spotify Technology SA was just starting to build its podcasting business when Ostroff joined, and it needed to find a splashy way to attract listeners. She took the job as Spotify’s chief content officer in 2018 to make a new kind of hit. But after more than three decades in TV, Ostroff saw that a generation raised on the internet had forsaken cable for apps like TikTok, YouTube, and Instagram. “Being at the forefront of ‘what’s next’ has always driven me,” she told the news site of Florida International University, her alma mater, in 2020. A former local news reporter, she’s credited her success to knowing what young people like. Dawn Ostroff rose to the top of the TV industry in the 2000s by developing deliciously addictive shows such as America’s Next Top Model and Gossip Girl.